Ooh! By WOW is set up by three girls born in the 80’s. Although the trio does not have any solid background in fashion, their passion in pursuing their fashion dream has attracted a large number of supporters just within a year. Sharing a common philosophy with K11 Select, selected brands by Ooh! By WOW are authentic to show the group’s support to young local designers as well as their drive to promote local creative culture. Ooh! By WOW brings in numerous popular local brands, such as the pop star sought-after brand Creature de Keis designed by Kei Hui; expert in three-dimensional cut lines rendered of the United States Nudite; and MORPHEUS, the champion of Contemporary Day Wear Group, which has won the 2011 Hong Kong Young Fashion designers’ Contest, and has debuted the ready-to5003-wear series.