Founded in 1993, Hong Kong vintage fashion shop Midwest Vintage started out by carefully selecting items from different eras direct from the United States has become a mainstay in the Hong Kong vintage fashion industry for decades. Expanding on the American Vintage framework and embracing the importance of sustainable fashion early on, Midwest established its own labels including First Edition, Midwest Supply and MiniMidwest, which focus on the upcycling of vintage fashion items — being the first in Hong Kong to reimagine the different aspects of vintage fashion to create one-of-a-kind items for men, women and kids alike.