Addicted to scrolling through MEMEs on your phone? This summer, the groundbreaking K11 Art Mall x 9GAG collaboration brings the internet’s most viral to the real world: we’ve peeled the MEMEs right off your feed and into the world’s first-ever online-to-offline MEME experience.

Now let’s talk MEMEs, because, well, Doge, Wojak Feels Guy, Drake, Yao Ming and Distracted Boyfriend MEMEs are how we communicate these days. They’re more than jokes, but how we celebrate and satirise current events, and how we self-deprecate as a community. It’s internet culture, and we’re taking the best of it so you can experience the glory and evolution of some of the most humorous jokes of our time in person.

Haven’t laughed enough? The museum’s also showcasing K11 Art Mall x 9GAG’s one-of-a-kind NTF, exclusive MEME merch (like the These MEMEs Aren’t Ours™ board game specially created for Hong Kong humour), a specially designed MEME Snapio photobooth, and free MEME water tattoos.

Head to K11 Art Mall or K11 ESHOP to grab exclusive 9GAG goods and we’ll be sure to have you roaring with laughter!

Undoubtedly one of Japan’s most recognisable cultural icons, Mobile Suit Gundam has gained a loyal following since its release in 1979, with innumerable collectable goods, figures, and merchandise celebrating the successful series. At the forefront of creating Gundam inspired goods, STRICT-G’s exclusive fashion items have rarely been available outside of its flagship store in Odaiba, Tokyo.

Blasting out of Japan for this international launch, STRICT-G lands at K11 Art Mall with its black and white inspired pop-up! A concept store dedicated to the mechanical battle giant, STRICT-G’s international fashion collaborations such as with Los Angeles utilitarian brand M.I.S., French sneaker brand PATRICK, and Japanese bagsmith PORTER are now close at hand and available to fans in Hong Kong!

Exclusive to this pop-up is the original t-shirt featuring the RX-7-2 Gundam and Char’s ZAKU II (only 180 worldwide!), presented in a bright neon design as a tribute to our city’s glowing nightscape. Also present and on full display in its jet-black glory is the “STRICT-G × mastermind JAPAN" 1.5-meter-high Zaku II figure.

Fans of Gundam can catch the limited time pop-up at K11 Art Mall’s B2/F to grab a selection of exclusive and Hong-Kong only goods, and don’t forget to snap a photo with the ZAKU II on your way out!

Love Japanese animation? Don’t forget to check out Jujutsu Kaisen Pop-up from 8-31 July, 2021! Click here to learn more.

Dates: 4 - 25 July, 2021
Location: B2/F, K11 Art Mall
Opening Hours: 11:00am-9:00pm

Touted as being the next best shonen series to come out of Japan, Jujutsu Kaisen is bringing its superpowered sorcerers, action-packed plotlines, and exclusive merchandise to K11 Art Mall in its first ever pop-up in Hong Kong!

Following the success of the widely popular Demon Slayer: Kimetsu no Yaiba series, Jujutsu Kaisen has enraptured audiences with its titular protagonist Itadori Yuuji as he gets thrown into the world of curses, fighting his way through impossible scenarios with friends and classmates Fushiguro Megumi and Kugisaki Nobara.

Drawing inspiration from the original work, a Special Grade Cursed Object Sukuna’s Finger USB along with its own sealing box will be available exclusively at the pop-up! Also available are a selection of collectible merch, including the eye mask of world’s strongest sorcerer Gojo Satoru, the first-year trio’s action figures, badges, folders, and more.

That’s not all: take this opportunity to snap a photo with life-sized versions of your favourite sorcerers! Feeling brave? Opposite our heroes are King of Curses Ryomen Sukuna and Geto’s team of scheming curses inviting you to their corner.

With the manga and anime both currently on a hiatus, come to K11 Art Mall to grab Jujutsu Kaisen exclusive merchandise and relive the best moments of the series today!

Can’t get enough? Visit STRICT-G’s collection of Gundam inspired fashion pieces at B2 now! Click here to learn more.

Dates: 8 - 31 July, 2021
Location: G01, G/F, K11 Art Mall
Opening Hours: 11:00am-8:00pm

If you know, you know—K11 Art Mall is the place to see humorous, fun, and witty one-of-a-kind pop-ups. Come see the limited time WHY SO MEME Weekend Pop-up to take home some great laughs! at our GONG MUD Illustrator’s Pop-up and dive into the world of art at K11 Art Mall during 17 Jul to 5 Sep !

Dates: 17 Jul to 5 Sep 2021 (Every Sat and Sun)
Time: 11:00am – 9:00pm
Venue: 1/F & 2/F, K11 Art Mall
 
Participating Brands (17 - 18 Jul):
Graceful Handmade Soap
The White Concepts
Suwimol Natural Botanical Soap Co.
Onthearz
Slow.ood
WTF Handmade
慢生活
PROTESTA
The Lanes HK
FIFI CLAY
LUNA LUNA
Phutawan HK
Pisces’ Secret Creative Accessory
Seremiti
MIJ
Maison Vintagé
Miss V Crochet House
_smile_moment
CuteQDay
HANA はな [Création de fleurs]
哈嘿嘿Hahayhay

Terms and conditions apply. K11 reserves the right to amend the programme without prior notice.