Meaning 'be major', b/major was founded with the philosophy of sharing love for hand-made leather shoes. It wants girls wearing its shoes to be confident and demonstrate their own styles. With timeless designs in mind, b/major's shoes are designed in Hong Kong and made with the finest leather and exceptional craftsmanship of its shoemakers. It values skills and techniques. Its careful selection of shoemakers whom it partners with reflects that value. The brand doesn't do standardised mass production, but makes shoes in small batches out of independent workshops, meaning each pair is unique.

b/major wants to bring a new perspective to retail experience. It would also love to make the process more fun with direct interaction. Customers can experience its products and learn about the craftsmanship at the same time.