GROCERY is a fashion and lifestyle clothing brand based in Hong Kong. The brand's design philosophy emphasises a fashionable yet minimalist oversized silhouette, inspired by military and vintage clothing, basketball culture, and classic films. GROCERY aims to make fashion an accessible and inclusive essential for everyday life. Committed to collaboration, GROCERY partners with various brands to promote local Hong Kong designers and foster a deeper understanding of the local fashion culture. The brand also collaborates with international brands to create unique collections that infuse fresh energy into the local market.