HOWL is an independent clothing brand in Hong Kong, founded in 2013 by three friends who have worked in the advertising industry. The brand name is inspired by a daily greeting – 'How are you doing?' By combining their experiences in both creative and interpersonal fields, the founders managed to bring everyday, effortless styles to modern people and explore more possibilities through interacting with them. HOWL impresses the public with its diversity. On top of its unfussy and unisex silhouettes, HOWL features in-season details like ruffles, stripes and patchwork. You can always expect never-seen-before designs from the brand's new collection.