Maskology is a local brand founded by two dads in 2020 to produce high-quality "Made in Hong Kong • Made for Hong Kong" masks. Initially focusing on producing masks for school kids, Maskology soon expanded to collaborate with a wide range of leading brands and artists to create personalised masks all carrying the philosophy of "make what we wear, wear what we make". It also makes regular donations to NGOs. In March 2021, the first "Maskology Living" store was opened to bring a wider range of premium lifestyle products to customers.