SNIDEL is a renowned and popular ladies fashion brand established in Tokyo, the fashion capital of Asia, in April 2005. SNIDEL is inspired by western street-fashion and integrates casual and dignified features to disclose the youthful and playful attitudes of grown-up ladies. Targeting at smart, competent and trendy young women, SNIDEL perseveres in the pursuit of details as well as cuttings that give prominence to ladies’ alluring body lines with the aim to present quality and exceptional designs to fashion lovers. First SNIDEL shop in Hong Kong was opened in June 2011, and currently there are over 60 branches worldwide including China and Taiwan.